De eerste afspraak met jouw doelklant zonder koud bellen – Peter O’Donoghue

Vandaag het gesprek met Peter O’Donoghue. Peter is een expert in het ontwikkelen van outbound sales systemen om je te verbinden met moeilijk bereikbare beslissers in bedrijven die veel benaderd worden zonder koud bellen. In het kort, dit systeem zorgt voor jouw eerste afspraak met jouw doelklant op een professionele en op waarde gebaseerde manier die geen afwijzing of schade aan je merk veroorzaakt.

Dit is een aflevering uit de voormalige Number One Coachbiz podcast die niet verloren mocht gaan. De aflevering is in het Engels.

Veel plezier met het mooie gesprek met Peter.

Episode 92

Show Notes

Je kunt met hem verbinden via

• website
• Facebook 
• Youtube
• LinkedIn
• Twitter
• peter.odonoghue@predictablepipeline.co.uk

Opvallende uitspraken die ik mooi vind in het interview:

• I help people who have trouble starting conversations with high level business to business executives. I help a lot of coaches, consultants and also quite a lot of companies. I try to make people connect with senior decision makers.
• There a 2 ways to generate business. The dominate way is all about attraction. Things as Facebook ads. You are trying to make people come to you, inbound marketing. Outbound marketing is about proactive contact. You make the first form of contact, you are proactive. This is sometimes called cold marketing.
• My most used method is using cold mailing to create a bridge to engage someone. E-mail is a very easy method to start. It is easy to get someone’s address. It also has features to reach a lot of people in a very short period of time.
• Found.ly , Sellhack.com and SalesLoft.com are ways to get new leads. These are great websites that you can use to convert prospects into qualified appointments
• In these outbound e-mails, we introduce our client and try to elicit a response. These are very short e-mails, 4-5 lines, we never pitch a product or a solution. We have a very relevant and short message. We want them to respond because then we can start a conversation.
• My biggest tip is value and advance. Try to make clear what your value for the person in question can be in the first conversation you have with that person. This value has nothing to do with whether they become a client or not. I call this the myth of consulting selling .

Genoemde mensen: Kevin Nations http://kevinnations.com/blog/

This article is originally from ErnoHannink.nl under Creative Commons 4.0 BY NC ND